The hotel fosters economic growth, with projects like Appellation Petaluma Hotel, generating up to $1 million annually in Transient Occupancy Tax revenue and drive business to downtown to support local services and infrastructure.
This petition is proposed by a special interest group with an underlying agenda that seeks to overturn a majority City Council Vote, causing a disruption to the overlay and jeopardizing the hotel’s implementation and downtown’s success.
The overlay is a zoning tool, initiated by the City, to provide for the approvals needed for this project.
The overlay allows new developments on vacant properties while ensuring downtown retains its historic character through structured guidelines. It fosters economic growth, with projects like the Appellation Hotel generating $1 million annually in Transient Occupancy Tax (TOT) revenue to support local services and infrastructure. Since Petaluma retains 100% of TOT revenue, the overlay creates a sustainable path for development that strengthens the city’s financial future.
By signing this petition, you would be advocating for keeping downtown in a stagnant state. The City would not receive Transient Occupancy Tax, which will fund essential public services and help preserve the historic charm of Petaluma.
Amid the ongoing discussion, some visuals and claims have misrepresented the project. Please review the following street views to see the true design and scale of Appellation Petaluma.
(Please note these renderings depict an older hotel model that were prepared prior to the most recent architectural updates - However, the massing perspective still remains accurate.)
As part of our ongoing effort to foster an open and informed dialogue with the community, we are providing full access to our SPAR (Site Plan and Architectural Review) package. While this document is also available on the City’s website, we are sharing it here to ensure easy access and to reaffirm our dedication to a transparent and collaborative process.
Here are the documents related to the hotel from the City of Petaluma's official website.
The files linked below are from the SPAR package provided to the city. They've been broken out by section to maintain the fidelity of the files while allowing for easy viewing.
